Just Works




You have a new friend request from your mom.

Category : just saying · by Jan 16th, 2015
You have a new friend request from your mom.

As of January 2015, Facebook has been aptly described by a 19-year-old as an “awkward family gathering”. The numbers of…

Charity Feature: Warrior Shoot, Virginia

Category : charity · by May 16th, 2014
Charity Feature: Warrior Shoot, Virginia

Charity:  Warrior Shoot Donation Information:  Steve and Julie Muir generously donated $500 to Warrior Shoot in consideration for design work…

Our breakup letter to Evil

Category : just saying · by May 5th, 2014

Dear Evil,

Please believe us when we say that this has not been an easy decision.

You were there from the beginning.  Our clients found you endearing.  They asked about you by name.  And you were always “good” to us (in that evil sort of way).  But it’s not you.  It’s us.  We’ve changed.

We’ve realized that we can (and want to) do good with our creative efforts.  Not just 50% of the time.  But 100% of the time.  We want to work for non-profit organizations and social entrepreneurs.  We want to help propel companies that make social good a priority in their business.  We want to just do good work.

We will never forget all that you’ve taught us, but we have to say good-bye.

Sincerely,

April and Wendy
(formerly Good and Evil Creative, now Just Works)

My Love/Hate relationship with advertising

Category : creative commentary, just saying · by Mar 14th, 2014
My Love/Hate relationship with advertising

Fool me once, shame on me.  Fool me twice… you must be a marketer. Yes, I know.  I’m a “marketer”….

Getty Images’ gift to bloggers.

Category : just saying · by Mar 11th, 2014


Not long ago (actually, just last week), searching for good, free stock images was somewhat like searching for the holy grail.  So much so that I haven’t even bothered to look for free stock images in the last year.  But what a difference a week makes.

Late last week, Getty Images announced a new embed feature that allows people to use any of 35 million images for non-commercial online usage in blogs, websites and social media.  Wow.  One blogging hurdle down.  It almost makes me want to blog just so I can embed images.

In Memory of artist Mary Ann Reilly

Category : charity · by Feb 23rd, 2014
In Memory of artist Mary Ann Reilly

Our dear friend and colleague’s mother passed away earlier this month.  Despite never got to know Mary Ann personally as…

How to navigate your business out of the Facebook trap

Category : just saying · by Jan 1st, 2014
How to navigate your business out of the Facebook trap

Over three years ago, I wrote about The Facebook Business Trap. Facebook was this shiny, new emerald playground for businesses. Businesses and marketers are now watching all their efforts on Facebook fall on deaf ears…

A picture on Twitter is worth a thousand…

Category : just saying · by Oct 8th, 2013
A picture on Twitter is worth a thousand…

retweets? Well, not literally, but if your goal is to get retweeted, try adding a picture. And no, an Instagram…

Chickens sell cars.

Category : just saying · by Sep 26th, 2013

I am utterly jealous of how much fun it must’ve been for the creatives to come up with this spot.  Fabulous.