As a long-standing client, Dental Arts Hawaii recognized the need to evolve their brand over time. The perfect timing presented itself when they relocated to a brand new location. The Dental Arts team planned and constructed state-of-the-art dental facilities while retaining the warmth and ohana-feel they are known for. Building upon their new offices, Just Works rebranded their visual communication starting with their logo. The original logo had been in use for almost a decade and was very recognizable with their patient-base, so many similar design elements were retained, but the typography was updated. Understanding the importance of brand continuity between visual communication, physical offices and corporate culture, Just Works drew upon the natural surroundings and woods used in the offices and built a brand color palette that magnified the warm personality of Dental Arts.
Just Works also developed a brand strategy to help strengthen communication of the Dental Arts Hawaii brand across all print, online and social media.