With the ubiquity of online 4-color printing services, many clients have forgotten the value of high quality business cards. Color business cards on glossy stock made at the copy center across the street isn’t impressive anymore.
Paper is tactile and tangible.
For Live Better Stronger, Just Works avoided the typical high-sheen, glossy card stock that almost screams “sales”. Instead, we used restrained control, limiting the color palette to appeal to the practical senses of Live Better Stronger’s target market. We added raised lettering isolated on the logo and used a heavier uncoated cover stock that heralds the days when people put care and consideration into their calling card.