Logos communicate a lot. In fact, a company or brand logo is the one visual element that is used on everything. And often, it can be the only graphic element making it that much more important that thought, consideration and care is put into developing and maintaining a brand’s logo.
Being a small fish in a very big pond, Quo Vadis Financial opened in 2010 with just two financial advisors. However, this fish was unlike the others and knew they had to visually differentiate themselves to be consistent with their messaging. Rather than hiring a team who narrowly focused only on financial advisors, Quo Vadis turned to Just Works.
With fresh eyes and broad experience across multiple industries, Just Works applied solid branding principles to establish a striking visual identity and compelling voice to set Quo Vadis markedly apart from its stodgy, suit-and-tie competitors, leaving them to play marketing catch-up from then on.